Real-Life Campus Reps

You may have noticed something new as you scroll through your Instagram feed: more and more college students’ posts are tagged as brand-sponsored, with hashtags like #CampusRep and #BrandAmbassador. How did these tags, which were formerly reserved for the insta-famous, become so common? Grassroots marketing campaigns have become fundamental for many college-focused brands. Read about two SMU students’ experiences as campus reps below.

 
Shelby Campus Reps

Shelby Eurton

Bumble Honey @whaat_the_shell

 

What's your major and what do you hope to do in the future?

I am majoring in fashion media and minoring in advertising.

Describe your campus rep position.

I am a campus rep for Bumble. With Bumble, I spread the message of women making the first move. We do this by posting flyers and being active on social media. Bumble also hosts campus events such as parties partnered with a fraternity and this week we have a rally promoting a bill to be passed.

What's the best part of being a campus rep?

The best part of being a campus rep is that I got to meet other women who are just as passionate about what Bumble stands for as I am. The team I work with is amazing - are so hard working and love what they do.

Do you have any advice for other students hoping to be campus reps?

If you’re looking to be a campus rep, make the first move ;) Be passionate about what you are going after or else it will never happen.

 
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Madi Phillips

Rent the Runway @madmiller

 

What's your major and what do you hope to do in the future?

I'm a marketing major and statistical science minor. I'm graduating in May so I'm hoping to move to New York or Austin to work in a marketing role for an e-commerce company.

Describe your campus rep position.

I'm a campus coordinator for Rent the Runway so I lead a team of 7 campus representatives at SMU in monthly marketing initiatives. We host in-person activations and regularly post on social media to build brand awareness for RTR.

What's the best part of being a campus rep?

The best part of being a campus rep is the introduction that it gives you to a company. My last ambassador position turned into a full-time summer internship. Being a campus ambassador shows that you're super passionate about the company and they're more likely to hire you if they know your work ethic!

Do you have any advice for other students hoping to be campus reps?

Before you apply, think about if you are really passionate about the company and if you want to be a personal advocate for them. Ambassador programs are usually completely voluntary, so you get out of it what you put into it. If it’s something you genuinely enjoy and want to promote, the experience is rewarding, fun, and doesn't feel like "work".

Want to be a brand ambassador? Think about some brands you love and do a little research online. Often, brands accept applications for new reps at the start of each semester. Happy instagramming!